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All Journal Perisai : Islamic Banking and Finance Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Educan : Jurnal Pendidikan Islam AL-ASASIYYA: Journal Of Basic Education TARBAWI: Journal on Islamic Education Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Musyarakah: Journal of Sharia Economics (MJSE)
Azid Syukroni
Universitas Muhammadiyah Ponorogo
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Journal : Musyarakah: Journal of Sharia Economics (MJSE)

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Dampak Marketing Syariah terhadap Minat Beli Konsumen Di Toko Lancar Elektronik Ponorogo (Perspektif Theory Of Planned Behavior) Suprianto Suprianto; Adib Khusnul Rois; Azid Syukroni; Muslih Candrakusuma
Musyarakah: Journal of Sharia Economic (MJSE) Vol 3, No 2 (2023): October
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/mjse.v12i2.7783

Abstract

 This research was carried out with the aim, firstly, to find out how the management and marketing of the Current Electronics Store in Ponorogo Regency is. Second, to find out about the application of sharia marketing in increasing consumer buying interest at the Lancar Electronics Shop, Ponorogo Regency. The object of this research is consumers of the Current Electronics Store, Ponorogo Regency. The data in this research are primary and secondary data. The data collection method used in this research is observation, interviews and documentation. The data analysis method used in this research is qualitative descriptive analysis. The results of this research, first. The operational standards applied are that employees must be Muslim/Muslim women, able to read the Koran and obey the 5 daily prayers. Judging from the payroll system, employee salaries are on time and if a customer files a complaint, the employee must serve him patiently in handling it. Second. Toko Lancar Electronics Ponorogo implements a sharia marketing strategy to increase consumer buying interest in accordance with the characteristics and practices of sharia marketing as taught by Rasulullah SAW. Which consists of four elements, namely theistic (rabbaniyyah), ethical (akhlaqiyyah), realistic (al-waqi'iyyah) and humanistic (insaniyyah).
Co-Authors Adib Khusnul Rois Al Matin Nia Yukhafi Alip Sugianto Eli Tina Wati Erni Prastyaningsih Lilis Sumaryanti Mushlih Candrakusuma Muslih Candrakusuma Nurul Abidin Nurul Iman Qosdi Hanifah Suprianto Suprianto Syam, Aldo Redho Wahyudi Setiawan